Ciao, I’m Dobro 👋

I’m an engineer and entrepreneur from Italy, now soaking up the California sun and living my American dream—building my own businesses, running my own Amazon brands, and surfing waves whenever I can. 

👨 I’m a real person, connect with me on LinkedIn

How I Got Here 🚀

I came to silicon valley with a tech startup that was such a big idea that we got a cease and desist letter from the city (long story 🙈).

While working on that app, I started getting into e-commerce and launched my first Amazon brand. Running everything manually meant wasting time on repetitive tasks, so I started building systems to automate my day-to-day.

That changed everything—now my brands run with just a few hours of work each month.

My Amazon brands 🛍️

I’m growing two e-commerce brands.

Eggboards 🛹 Mini Longboards for Easy Commuting

Compact, ultra-wide skateboards designed for smooth rides and easy portability—perfect for city travel. As seen in the MOMA Design Store!

Third Wheel 🐶 Piñatas for Dogs

Pet-safe piñatas that add variety, mental stimulation, and excitement to playtime.

I share everything along the way, including sales and data most sellers keep secret.

How I Scale My Business ⚡🔧

Before launching my brands, I spent four years as a Business Analyst in consulting, where I became a spreadsheet ninja 🥷

Now, as a Software Engineer, I use automation (and a little AI) to scale faster.

💡 My rule: If a task can be automated, it should be.

The goal? To keep my business running on autopilot. In my posts, I break down the exact tools and workflows that make it happen:


👥 A Virtual Assistant to manage daily tasks and keep operations running smoothly


📊 Spreadsheets to track and optimize performance like Organic Search Analyzers, Inventory Levels Reports, Amazon Sales Analytics & TACoS Calculator  


📋 Notion templates for streamlined workflows like Amazon Seller Task System


🖥️ Custom software to automate repetitive tasks like Recurrent Task Tracker

Why I Share Everything 🔍

Most Amazon sellers keep their numbers and business strategies secret. I don’t.

I’ve spent countless hours in e-commerce groups and Reddit threads looking for answers. Every time someone shared their real journey—numbers, processes, challenges—it made a huge difference. And when others reached out to me, I shared back. It helped, and that was cool.

So now, I share everything: the wins, the failures, and what it actually takes to scale a brand. No secrets, just real insights.

Let’s Connect 🤝

I started this website to document my journey and connect with other entrepreneurs.

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