Amazon Search Query Performance: The Secret Data Most Sellers Miss

Did you know Amazon literally gives you the exact data that most third-party tools try to estimate?

The Most Powerful Amazon Data You're Not Using 🔍

It's true! The Amazon Search Query Performance report shows you precisely how your products perform compared to market averages for each keyword. Yet most sellers completely ignore this goldmine of information!

I've been selling on Amazon for 7 years. Until this report came out I paid ~$100/month for Helium 10. When Amazon Search Query Performance came out did not plan to stop my H10 subscription... but I sure did after a few months! 💰

It's just more actionable data on how your products rank on Amazon.

Since then I not only save ~$100/month but I also started ranking for keywords that I thought I would never rank for! Amazon rewards high conversion with ranking, and knowing where I converted the best made all the difference.

Let me show you how to use this powerful data to boost your Amazon organic ranking and drive more targeted traffic to your listings.

What Makes This Report So Valuable? 💎

Here's why Amazon Search Query Performance data is a game-changer:

✅ Shows your exact conversion rate per keyword (not estimates!)
✅ Compares your performance to category averages
✅ Identifies which specific search terms your products dominate
✅ Reveals keyword opportunities you might be missing
✅ Helps you optimize both organic listings and PPC campaigns

The best part? This data comes directly from Amazon - not from third-party estimates like Helium 10 or Jungle Scout use.

How to Access This Secret Weapon 🔑

To get this data, you need:

1. Amazon Brand Registry enrollment
2. A pending or registered trademark

If you haven't enrolled in Amazon Brand Registry, here's a post on how to file a trademark without paying any legal fees, only the USPTO filing fees (the secret is using ChatGPT as your Trademark Attorney)

Turning Raw Data Into Actionable Insights ⚡

The problem with Amazon's report is it doesn't give you visual trends or easy comparisons. That's why I created a free spreadsheet that transforms this raw data into clear insights!

👉 Download my free Amazon Search Query Performance Spreadsheet

Step-by-Step: How to Use the Spreadsheet 📊

Here's a quick video on how to do it in a few minutes:

Step 1: Download Your Data

Go to Amazon Seller Central → Brand Analytics → Search Analytics → Search Query Performance.

Step 2: Get ASIN-Level Data

Switch to ASIN view, select your product, and download reports for the past 3-6 months.

Step 3: Set Up Your Products

Open the spreadsheet and add your ASIN with a nickname on the "1. Add Products" tab.

Step 4: Import Your Data

Copy-paste each monthly report into the "3. Import Data - Month" sheet. You can do this also at the weekly level.

Step 5: Analyze Performance Charts

Check how your click-through and conversion rates compare to market averages.

Step 6: Filter By Keywords

Use the keyword filters to find specific search terms where you excel.

Step 7: Optimize Based on Insights

Now for the magic! 🪄 Take action on what you've learned:

• ✅ Double down on keywords where you outperform the market
• ✅ Prioritize high-performing keywords in your listing titles
• ✅ Target your strongest keywords with exact and phrase match PPC
• ✅ Pull back spending on keywords where you underperform

I review this data at least monthly and can see how changes in my listings affect my product organic ranking.

For example I recently increased the price of my product to keep my margin from tanking due to the 2025 Chinese Tariffs, and I can see that while for some keywords my conversion rate has gone down, for some others it actually went up!

Why This Matters For Your Amazon Organic Ranking 📈

Finding keywords where your products naturally outperform the competition is like discovering hidden treasure. When you focus on these terms:

• Your conversion rates climb higher
• Your PPC becomes more efficient
• Amazon's algorithm notices and rewards you
• Your organic ranking improves
• Your sales increase without increasing ad spend

Take Action Today! 🚀

Don't be like most Amazon sellers who ignore this valuable data sitting right under their noses!

Download the spreadsheet, follow the steps above, and start optimizing your listings around the keywords where you naturally shine.

What keyword insights have helped your Amazon business grow? Reply and let me know!