Amazon Brand Monthly Review - Eggboards Jan 2025

Every month, I review the performance of my Amazon brands.

It takes me less than 30 minutes thanks to the tools and systems I built over the years.

High-level view on the business. No getting stuck in the daily grind. That’s the goal.

🚀 Monthly Review My Amazon Brand in 30 Minutes

This is Episode 1 in a series that will follow the evolution of my brand Eggboards throughout 2025.

I’ll share everything: 📊 Sales data, 🔍 Ranking insights, 📈 Competitor moves, 📊 Search volume trends.

No filters. Just the raw journey. So you can see how I run an eCommerce brand in a few hours per month – with Notion templates and a few killer spreadsheets.

Let’s dive in 🌊

The System That Keeps Eggboards Running (Without Me)

7 years running Eggboards. I designed the first mini longboard for myself. Portable, smooth, stable. Added skateboard lights later for night rides.

Now? 90% Amazon sales. 10% website. Steady profits. A few hours per month.

The secret: I don’t do everything myself.

I have a Notion template that holds every task for the brand:

• 📅 Daily tasks
• 📆 Weekly tasks
• 📆 Monthly tasks
• 📆 Quarterly tasks

My VA, Mary, handles those like a pro. Reports get updated. Data is collected. Everything runs on autopilot ♻️

My Amazon Monthly Review Toolkit 🧰

Once a month, I step in.

I review the reports, take notes, and create a game plan for the next cycle.

Here are the 3 tools I use every single time:

Sales & TACoS Report 📊

1. Overview of total sales and ad spend on Amazon PPC (TACoS = Total Advertising Cost of Sales).
2. Product-level performance: who’s winning, who’s burning cash?

Organic Search Report 🔍

1. Organic sales & keyword ranking insights.
2. Am I gaining visibility or slipping?

Product-Level P&L 💰

1. From Amazon → QuickBooks → my spreadsheet.
2. See the real profit (or loss) for each product (download it here)

January 2025 Review: The Good, The Bad, The Yikes 😅

January is always slow after the holidays. But here’s the twist:

Sales: 3x higher than January 2024 🌟

But the two product lines? Very different stories.

Mini Longboards:

• 6% TACoS 🚀 (ads under control, room to grow)
• Good sales volume but lower conversion than competitors.
• Likely due to our premium price. Testing images could help.
• Gross Profit: 48% 🏦 Healthy, with room to scale.

Skateboard Lights:

• 26% TACoS 💥 (ads eating up the margins)
• Strong click-through & conversion rates 💡 but almost no organic traffic.
• Gross Profit: 5% 😱 (negative net profit after ads)

Uh-oh moment: On the surface, both products were selling.
Underneath? One was making money. The other was draining it.

So, what’s next?

I know what I need to do. And I’m doing it.

Big moves incoming for one of these products – you’ll see the action plan in the video.

Curious what you would do in this situation? 🤔

Let me know in the comments.

More updates next month. Same time. Same place. 🎉