5 New Coral Updates: Know Who Converts, Add Amazon Stores, and Customize Your Program
Running an Amazon affiliate program used to mean flying blind. You'd have creators posting, traffic coming in, and no clean way to tell who was actually moving the needle versus who was just adding noise.
Over the last couple of weeks I shipped five updates to Coral that fix some of the most common friction points brands were running into. Here's what's new.
1. See Which Creators Actually Convert
You can now see Conversion Rate and ACoS % for your entire affiliate program, and for each individual creator.
Who's converting? Who's driving the most efficient sales? Now you'll know at a glance instead of digging through spreadsheets.
2. Upload Your Own Contract (Creators E-Sign Before Joining)
If you want to set clear rules around UGC content usage, exclusivity, or anything else. You can now upload a PDF contract and require creators to accept it before they can enroll in your program.
Upload a PDF → creators e-sign it during onboarding. Done.
Everything is agreed on before the partnership starts. No more chasing creators after the fact to get terms signed.
3. Invite Your Team
You no longer have to manage your affiliate program alone.
Pro plan users can now invite unlimited team members to Coral. Your team can help manage creators, review performance, and keep things running. No seat limits.
4. Link Your Amazon Store Pages (Not Just Individual Products)
Until now, Coral's affiliate program only worked with individual product pages. That's changed.
You can now add your Amazon Store pages to your program. Creators send their audience there, your full lineup is on display, and they earn commissions on whatever gets bought.
And since it all goes through Amazon Attribution, you still get the Brand Referral Bonus back on those sales, same as any other link in your program.
5. Amazon Virtual Bundles Are Now Supported
You can add Amazon virtual bundles to your affiliate program alongside your regular products. Amazon Attribution tracks those sales too, so your Brand Referral Bonus applies here as well.
One thing worth knowing: the Amazon API sometimes doesn't send Coral the price for virtual bundles. If that happens, just click the pencil icon next to the price and set it manually.
If You're Not Running an Affiliate Program Yet... This Is Your Sign!
If you're an Amazon brand and you're not running a creator affiliate program, you're leaving sales on the table. Creators drive real traffic, generate UGC, and earn you Brand Referral Bonuses on every sale they send your way.
Coral handles the whole thing: attribution links, contracts, commissions, performance tracking. So you don't have to stitch it together in spreadsheets.
You can get started for free. No credit card, no catch.
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