How I Optimized My Shopify Website for Amazon Sales

Most people think a Shopify store should drive sales on Shopify—but I do things differently. My website is built on Shopify, yet it sends traffic straight to Amazon. Why? Because it works. And it’s way easier than you think.

The Winning Combo 🏆

Here’s the simple (but powerful) stack I use:

• Shopify website – $39/month
• Klaviyo for email collection – Free up to 500 subscribers
• Amazon Attribution links – Free
• Amazon discount codes – Free

Here’s how it plays out: Someone lands on my site and sees a pop-up offering $10 off. They enter their email to get the discount—then they’re instantly sent to Amazon to complete the purchase.

Why This Works So Well 🔥

This system isn’t just smooth—it comes with huge advantages:

✅ No fulfillment headaches – Amazon ships everything, no extra integration needed.

✅ I collect emails – These are my customers, and I can market to them later.

✅ Follow-ups for reviews – More reviews = more credibility = more sales.

✅ Amazon rewards external traffic – Sending traffic from my site to Amazon gives my listing a ranking boost. Win-win.

What About Amazon Fees? 🤔

A common concern: “But Amazon takes 15%, while Shopify only charges 3%!”

Fair point. But here’s the trick: Amazon Attribution links give me back 10% of sales from external traffic.

So my actual selling fee? Just 5%.

I find it worth it for the reviews and sales boost. 🚀

Also, fun fact: Customers rarely even use the discount code. They grab it, head to Amazon… and often buy at full price. Why? No idea. But I’m not complaining. 😆

How I Set This Up ⚙️

Super simple. Here’s what I did:

1. Created single-use coupon codes in Amazon Seller Central.
2. Generated an Amazon Attribution link to track traffic.
3. Used OctoLink to make it mobile-friendly
4. Uploaded the coupons to Klaviyo.
5. Created a signup form in Klaviyo.
6. Linked the coupons + Attribution link inside the signup form.
7. Embedded the signup form on my Shopify website.

Boom. That’s it. Now I drive traffic, collect emails, and boost my Amazon sales—all on autopilot.

Want a step-by-step guide? Drop a comment! 👇